Dominique Olivier · Cape Town
Hi — I’m Dominique and I’m a writer. Not a content machine or a prompt engineer, an old-fashioned writer constantly adapting to a disruptive world.
I’m Cape Town-based, Fine Arts-trained, Penguin-published. I started Human Writer because brands deserve better than AI copy that sounds like everyone else’s AI copy.
I deeply love the internet — but I think it’s becoming a less engaging place to be. AI-generated content is scrubbing interesting human stories off the net and replacing them with dull pages with nothing real to say.
My manifesto is simple: connection is what makes us human, and you need a human to connect with a human. I’m not a luddite; I know the tools and use them to increase my efficiency. But I never let them do the thing I do best: write.
“Real writing connects. AI-gen content does not.”
Audiences can feel when they’re being written at versus written for. I write for people who love to read, and the difference shows in engagement.
“The internet is becoming less interesting. That’s a problem I take personally.”
When content becomes a commodity, the writers who still care about the craft become more valuable. I intend to stay in this group.
“Curiosity is the best editorial strategy.”
People don’t share content because it’s useful. They share it because it surprised them, moved them or made them feel clever. I write for that.
“Good writing and good business are the same thing.”
Content that doesn’t get read doesn’t get results. The most commercially effective thing a brand can do is be genuinely interesting.
I’m based in Cape Town, working with a small number of content clients, writing my weekly newsletter and column, and speaking about Lessons from Loss. Oh, and also running after a 4-year-old, but that’s a different story entirely.
I’m currently accepting new clients for ongoing and project-based work.
I work with a small number of clients at a time. If you want content that earns its place on the page, then we should talk.
get in touch